Giuseppe Loria

The backbone of the Selective Professional education team, approached the world of hair from a very young age. Driven by his constant curiosity and the desire to to reach higher and higher professional level, over the years he has trained and specialized in the world of color. Giuseppe with his passion, is always ready to go, with the suitcase in his hand, enthusiastic to share his knowledge and try to inspire and to bring everyone closer to the world of color. In addition to the education part, with Selective Professional it carries out countless tests on new products, from colors, treatments, permanents, to finishes. A direct and solid experience that allows Loria and the team to support sales managers and the company in the countless launches planned for the markets where the brand is present. Giuseppe’s creativity and authority have created an increasingly strong and cohesive team, characterized by strong values and shared visions.