α keratin

The 1° Veg keratin straightening treatment. It straightens, smoothens and repairs damaged and stressed hair. Eliminates frizz effect. Ensure over 12-week long lasting results. α-keratin, a real revolution within the straightening products, that creates professional products, with high performances and safety standards, whilst meeting and satisfying the most demanding eco-friendly customers. Technology meets nature and innovation widens its horizons. The Selective Professional Green Technology. Tests conducted by specialized labs certify the product elevate qualities & safety of the professional treatment α-keratin.